How Much Do Gyms Actually Earn from Multisport Cards?
How Much Do Gyms Actually Earn from Multisport Cards?
Blog Article
The Multisport Card is a popular fitness pass across Poland, offering cardholders unlimited access to a wide network of gyms, pools, and fitness studios. While it seems like a fantastic deal for users, many people are curious—how do gyms make money from this program?
If you’re a gym owner or a fitness fan interested in the economics behind the Multisport model, this article breaks down the numbers and uncovers how it really works behind the scenes.
For an in-depth analysis, check out this helpful report on karta multisport ile zarabia siłownia.
What Is the Multisport Card and How Does It Work?
Multisport is an employee benefit program provided by companies like Benefit Systems. It allows users access to thousands of partner facilities, simply by showing their card. For most users, it's free or subsidized through their employer, which makes it an affordable way to stay active.
Why Gyms Partner with Multisport
From the gym’s perspective, being part of the Multisport network offers valuable exposure and increased foot traffic. It's an easy way to attract new people who may not have discovered the facility otherwise. But does that translate to real income?
Revenue Per Visit: What Gyms Actually Make
Gyms earn a small fee each time someone checks in with a Multisport Card. On average, that fee ranges from 5 to 10 PLN per visit. Compared to the full cost of a traditional gym membership, this amount is quite low.
Costs Behind Every Visit
Each visitor adds to a gym’s operating expenses—water, electricity, equipment maintenance, and cleaning staff all come into play. For high-traffic gyms, these costs can quickly eat into the earnings from Multisport users.
A Real-World Example
A medium-sized gym with 1,000 Multisport visits per month earning 7 PLN per visit would generate 7,000 PLN. While that sounds decent, the net profit may shrink after covering monthly expenses like rent, salaries, and maintenance.
To understand how this affects long-term profitability, check this breakdown: karta multisport ile zarabia siłownia.
Multisport vs Traditional Members
Regular paying members usually bring in more income and are more likely to invest in extras like personal training or nutrition plans. Multisport users, however, are limited to what’s included in their card access.
Can Gyms Still Profit from Multisport?
Yes, but it depends on how they manage their costs and marketing. Some gyms use Multisport as a way to upsell other services, while others treat it as a volume game—hoping the number of visits makes up for the lower earnings per visit.
Creative Monetization Strategies
Gyms that thrive with Multisport often go beyond just offering access. They create premium services, workshops, or exclusive classes that users can pay extra for. Others use Multisport users as leads and try converting them into long-term members.
Final Thoughts
The Multisport Card provides excellent value for users, but it’s a more complex story for gym owners. Low per-visit payments, rising operational costs, and equipment wear can make it a challenge to stay profitable. For gyms, the key is finding the right balance between visibility, service quality, and income.
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